by seige » May 10th, '06, 08:32
There is two ways of describing this 'stunt', and neither of which are anything near what I'd call failure...
1. He attempted to stay underwater and hold his breath etc. etc. He set himself goals, but didn't achieve them. He didn't fail, he just didn't make achieve his goal. However, the MAIN reason behind his stunt was publicity and limelight, and the rather small matter of being back in the public eye and being paid quite a lot of dollars. Can't be a failure, surely?
2. The following he has will now see him as more genuine. IMHO, what he has actually done is dispelled all previous assumptions that he's a 'self confessed miracle man' and shown a human element, the element of dissapointment. He's finally broken himself down into a humble mortal, and for that, he's gained my respect (at last).
I see what he has done as being perfectly planned. It not only gives him credability as a performer again (as opposed to a flawless stuntman) in the eyes of the world, but it also has given him an ample opportunity for a possibly re-try.
In marketing terms, he's pulled his trump card. Rather than the stunt being a total success, he's actually caused more gossip by not completing it. Very clever. It is a brilliant piece of marketing. If he'd been successful, we'd all have said "OK, he's done it again" and there would have been a bit of a calm after the storm.
The 'so what' attitude has now been lifted. So what if he got buried alive and survived? It must have been a clever illusion. So what if he was locked in ice? It must have been an illusion.
But... now he's not done what he set out to achieve, he has become more human, and a lot more people may possibly warm to him. This is no way a failure. He's achieved possibly exactly what he set out to do.
Aside from the +++$$$$ he's going to be paid, he's now back in our thoughts, and he'd be a fool to waste his opportunities now. (And I am willing to bet he won't be wasting a single moment of them!)
Failure?
Not even a word that enters my head.