Okay, Michael, I'm going to give you a gift, here. That gift is going to come up to be, about, an hour of my life, working with your treatise above...I should be charging for this. And, if you stop to consider that - that some nobody on the internet should be charging for his time, then you've come a little close to understanding why you shouldn't be charging people for this book that you are putting out...
WHAT IS MAGIC?
Don't type in all caps. Unless you are really trying to make an extreme statement, it is unprofessional. If, in the entire length of one full book, you see a statement in all caps, it is surprising. Take a look at the bulk of your essay above, how many times are you using all caps?

Wow!
What many young magicians do not understand about magic is that it is a highly respected art form by those who pursue it and are engrossed by it. It saddens me to see so many exposures by people young and old on the internet or live. What they do not realize is that, as kind as they may think it is, it is hurting our profession. If everyone on the block starts doing Coin Matrix and Triumph routines, then what is left? Will the layperson soon become a vanished breed?
Argumentative. You pose these questions, then leave the reader to answer those questions for themselves. You do not expand on your arguments, which is required in this format - the reader cannot answer you, so you must give thought to the ideas that you propose, otherwise you leave the reader with nothing but their own thoughts on the subject.
Further, this depends on who you ask as to whether or not exposure is hurting magicians in the 21st century. You will find that if you ask the professionals, they will tell you that exposure doesn't hurt them one, little bit. Lance Burton stated (when asked if exposure was hurting magic), "It is not an issue, never has been to the professional." So, if you are going to dispute the likes of Lance Burton, then you'd better have a good argument.
As long as magic shops are public and internet magic websites running, some average Joe could learn or purchase, say, a DVD by Jay Sankey or Tyler Wilson’s book, learn the effects they were not meant to learn, not take it seriously, and teach it to others without a care.
With the exception of the internet, shops have been exposing and selling magic to the laymen for 100 years. All the old catalogues can be seen to sell magic tricks with the tag line, "Do it right out of the box, no practice required."
It hasn't been an issue to us for 100 years, why is it an issue now? You must answer this in your text, you must give us reasons.
PRACTICE. If, for whatever reason (as an icebreaker?), a layperson is willing to put the time and effort, the person CAN learn the routine or sleight and use it. That is another form of exposure: poor handling of an effect. If a layperson learns an intermediate effect, the person will most likely slip up, or get caught. And what is worse, THEY OFTEN DO NOT CARE. They often do not take magic seriously. They think of magic as a simple hobby such as knitting or baking.
Examples? (And, yet again, proliferation of all caps in the text). What makes you say this? We must assume that most anyone taking the time to read your essay/book feels much the same as you do, so this becomes "preaching to the choir." Good points, true - but we need expansion on your thoughts.
Most magicians’ jobs and lives rely on magic, and if laypeople know, for instance, a D/L exists, they could call you on one, even if you aren’t doing it! I, for one, would be destroyed by that, since most card routines I do contain at least one D/L.
D/L? Do not assume that your reader understands your abbreviations. You must give them the abbreviation in the text prior to using it. And, overuse of abbreviations will lead to an extremely difficult to read text.
Example:
When using your D/L with a R/D you will want a BDLS/DK so as not to hinder and S/S with a P/O or T/P.
Try to stay away from abbreviations in your text.
One of the best ways is to CREATE your own magic. To invent or innovate a new trick or sleight and keep it to yourself. “How can I create my own magic?” There are numerous ways to go about it. Here is the first way.
...followed with...
We are going to execute a test. Right here, right now. Do NOT leave your seat, but look around you. Find the closest object to yourself. Pick up the object. I am going to tell you exactly what you are holding. Concentrate on the object. Think of nothing else but the object.
So, you’re thinking of it, your mind clear of any other thoughts. Read the following:
The object you are holding is rather small. It has a slightly round quality to part of it. It is a smooth object. The object is slightly flexible. The object is…
Your first magic creation.
I am right, aren’t I? Of course I am, because that is the object you are stuck with for the next while. At least, until you create magic with it.
What? There is no lucidity to this. You might understand what you are trying to say, but your reader does not. Ten different readers could read this and come up with 10 different explanations of what you are trying to say.
In all honesty, I'm not sure I understand where you are going with this. Once you lose the reader on the path, you've lost the reader. They will put your book down and never return (which means that they'll never buy anything in the future that bears your name).
Look at your object. Now think of something magical that could happen to the object. Could it change colour? Could it levitate? Could it spontaneously combust? Could it be ground into powder with your bare hands? Of course not… in real life. I want you to think about reality now, and relate the magical occurrence you have in mind to it. What could be used with your object to make the magic happen? IT? Confetti? Paint? A TT?
More abbreviations.
Again, you are asking too many questions of your readers. They don't want you to ask them questions, they want you to give them answers - that is specifically why they bought your book.
Now, I want you to think of a way your magical occurrence could happen to your object. Could it be palmed? Could you use the paddle move? Could it be sleeved?
You are making assumptions. Does your reader know what palming is? Does your reader know what a paddle move is? Does your reader know what sleeving is? If they don't, then you've lost them.
Think of an easy method, utilizing (for example) a false transfer or key card principle. But also think of advanced methods, even if the method is far beyond your skill. As long as you know the mechanics of the advanced sleights, you should be fine. Think of methods using Culling, Multiple Breaks, Sleeving, or the Tenkai Pinch.
False transfer? Key card? Culling? Multiple breaks? Tenkai pinch? How can I think of advanced methods if I only know basic methods? Again, you are putting far too much on your reader as to what they should/do know.
It is up to you to take your reader by the hand and lead them down the path. If you do not, then they will get lost.
Now that it has all been worked through, go get any materials you have in mind to make the magic happen, and work with your idea. If your idea doesn’t work, NO PROBLEM! Just use alternative methods! You must have skimmed through a few techniques while brainstorming, why not give them a go? It wouldn’t hurt to try.
Make what magic happen? Going back to your opening, "what is magic," you still have not answered this question. Your reader is unsure as to what magic is and now you want them to make magic happen.
You are further suggesting using alternate methods when we haven't even decided on a base method and we don't even know what the hell we're trying to accomplish. You need specific examples, rather than "pick something up and figure out something magical and make something magical happen."
I wouldn't hurt to try what?
Now, I know that in your own mind you know exactly what you're talking about - but your reader, the important person in all of this, doesn't. They cannot read your mind.
Congratulations! You now know the basics of putting together a routine!
No, they don't. Routining is a seperate issue to what you are attemping to explain above. Routining has nothing to do with picking up an object and figuring out what we can do magically with that object which, based on your text, we don't even know that, yet.
You are now all over the boards, explaining a million things and yet not explaining one, single thing. You are telling your reader to sprint when they don't even know how to crawl. You are making assumptions based on what you personally know to be true, but leaving your reader completely in the dark.
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Okay, I've just now spent 45 minutes on the above. I think that you can now understand some of the very important problems that your text has and anything that I do at this point will be just to say much of the same as what I've said above for the rest of your text.
And, Michael, I've done the work above free of charge for you. I guess I have a hard time understanding why so many guys want to sell stuff all the time, rather than just help out at no charge.
You have a long way to go, but you are still very young. You
have time. Quit being in such a hurry.
Mike.