That PR man is a cheeky **** - probably why he's so good at his job!
Can I just remind you of something Kevin - the bride has requested you! OK, you may not be her numero uno, top priority for her dream wedding, but still - she wants you, they can obviously afford you... do the maths!
Unless they are close personal friends, charge. I'm sorry - "free publicity" - unlikely. It's their wedding. The magazine will want several shots of the couple, the cake etc, then a few shots of family and famous friends. They're not going to be clamouring after you, in the same way they're unlikely to do a feature spread on the jazz quartet providing the music or whoever.
If you're lucky you'll get one photo of a nice surprised spec, particularly if they're family or famous. The best publicity you'll get is the chance to hand out your card, but again, you don't want everyone else ringing up asking for freebies either.
Regardless of the frustration that this brings out in me anyway ("free for those who can afford it, very expensive for those that can't"


