I found the book of Uri's manager (Puharich?) to be quite an interesting read. For me, until I read the book, Uri was only a "legend", a mystery man who could bend the spoon. I knew he claimed that he was a psycic of some sort and that many had been trying to prove him wrong.
Besides magic, I'm a bit interested in UFOs and all kinds of weird things. So the book got my attention. But even for me, it was a lot of bunk. However, if someone hasn't already read it, I do recommend doing so. If not taken too seriously, I think it's a good read.
For Uri, any publicity is good publicity. While acting and promoting ridiculously (oh man, look at his website!), he has accomplished something that most of us never will (being friends with Michael Jackson, that is

). Though being a joke amongst professional magicians, for the rest of the world he is a living legend.
I'm really looking forward to reading Randi's book about Uri. Hopefully I'll get my hands on it soon...