Men just don't want to be seen holding hand with another guy
Palm reading is really popular in the east. In London there are lots of palm readers working in the Indian community. My local shop has one working in room at the back.
Face reading is popular in China.
Both types are notorious ways for guys to chat up girls. Physical contact, gazing into our eyes, telling us things we want to hear. Not surprised guys don't want to get involved.
I think woman like readings in general because we are conditioned into believing spiritual things. I'm always surprised at how many of my girlfriends seriously believe that 'woman's intuition' in a real thing. Women are also told they are more emotionally in tune with the world. On TV, even in science bases shows, women take a near psychic role but instead of being psychic or emotionally in tune or possessing special intuition, they are psychologists, profilers, etc. Look at the women in Lie To Me, Numbers and Waking the Dead just for instance.
OK I've only just got here and I'm rambling on
