DrTodd - I don't think it has anything to do with Craig wanting recognition. The initial posts were about Full Facts not being the best book to start with. Full Facts of Cold Reading wasn't written to teach cold reading - it was written to expose psychics supposedly using the method.
Since this is the review section - let me add my own review.
"This book is
not about the methods used by magicians, mindreaders and the rest of my kind who practise dark, deceptive arts purely for entertainmant purposes" (pg 11)
"This book is about deception used
outside the spere of entertainment..." (pg 12)
The first chapter is titled "Welcome to the Psychic Circus", followed with "The Greatest Scam in History?".
He then goes on to explain,how (in his opinion) psychics use the method of cold reading to fool people into believing they have special powers, complete with a chapter on how you can protect yourself from being fooled by a psychic (entitled Blocking techniques - no it doesn't include wearing special amulets, or any skill in martial arts etc.)
The book is very comprehensive and details a lot more than just the Forer effect - like many other books on the subject seem to do. It also contains a helpful chapter on using cold reading in sales etc. A friend of mine has taken this a step further and does a 'cold reading' on wine - which has got him into a number of exclusive wine tasting clubs, despite knowing not too much about wine..
I personally enjoyed the book and Ian has a great sense of humour - but it did leave me with the idea that all psychics are frauds and for a while I thought I knew it all and could explain away all psychic phenomenon. This has fortunately changed..
Ian Rowland knows a whole lot about Cod Reading, but his definition of 'psychic' is rather limited. While he does admit that in the beginning of the book - I found I quickly forgot the definition. Is that intentional? Hmm - one would need to be a mindreader to know that..
So - if you're curious and want to get the book - get it. If you really want to learn how to do a reading - then this book probably isn't for you. Rather wait for the list of books that Craig (who does this for a living) has offered to post.
Lets put this thing to rest now shall we..