talkmagic.co.uk

Another handy tool is widexl.org...

Go to the 'remotely' menu, and use the tools there on your pages. You'll be amazed at how simply you can sort out your pages.

To clarify,
What we will generally do is activly monitor the search results in relation to the site, see what traffic is getting the visitor there, see what keywords need improving apon, rewording text to boost ranking on this.

That is what we include in our SEO packages. A site is optimised, re optimised and re optimised again.

I agree that adwords are seperate from this.

SEO is not something that needs to be done once for a sucessful search engine ranking. It needs to be revisited time and time again.

oeb wrote:To clarify,
What we will generally do is activly monitor the search results in relation to the site

Any good stats package provided by your web host will give you the search terms used from referering search engines. Compare these to Google Suggest and you'll see qhat proportion of the market you're getting.

If the only references you're getting from the are ultra specific to you then you know you're missing the generic market. For instance if I had a magic shop in Devon and the references I was getting were for search terms like "magic devon", "marvell magic shop" or "magic barnstaple" and none from "magician supplies", "magic online" or "magic shop uk" then I'd know I was not optimising my site for the user.

oeb wrote:SEO is not something that needs to be done once for a sucessful search engine ranking. It needs to be revisited time and time again.

You've almost hit the nail on the head...

However, it's not the SEO which needs revisiting, it's the site content.

Submit a site once, with a good structure, and that's all you need do.

However, you MUST stop search engines seeing your site as being STAGNANT by adding fresh content, new pages and the likes.

This strategy works wonders—as changing TOO much in existing pages can cause a drop-out of most major search engines.

On-page optimisation should be carefully considered at the onset, and using tools such as the aforementioned Widxl to examine the KEYWORDS on a page mean you'll be closer to getting it right first time.

Re-submissions to search engines are not needed at all so long as you get into at least one search engine, or get a link on a popular site... the search engines *will* find you. For instance, I have NEVER submitted NUMS to a search engine... I simply gave it a Google sitemap and got the URL around a few other sites.

Natural propagation has done the rest. Also, none of the on-page SEO stuff has changed either. Just fresh content, nicely structured meta tags (well, I say nicely—'intelligently' is a better word... like I say, you don't NEED to be 100% conformant to make a site work !) and some decent links in and out seem to do the trick.

Like I said, I've been doing this for years—probably around 1991, and a lot of the original rules still apply... especially...

TO BEAT AN OPPONENT, YOU MUST THINK LIKE AN OPPONENT

seige wrote:

oeb wrote:SEO is not something that needs to be done once for a sucessful search engine ranking. It needs to be revisited time and time again.

You've almost hit the nail on the head...

However, it's not the SEO which needs revisiting, it's the site content.

Submit a site once, with a good structure, and that's all you need do.

However, you MUST stop search engines seeing your site as being STAGNANT by adding fresh content, new pages and the likes.

This strategy works wonders—as changing TOO much in existing pages can cause a drop-out of most major search engines.

On-page optimisation should be carefully considered at the onset, and using tools such as the aforementioned Widxl to examine the KEYWORDS on a page mean you'll be closer to getting it right first time.

Re-submissions to search engines are not needed at all so long as you get into at least one search engine, or get a link on a popular site... the search engines *will* find you. For instance, I have NEVER submitted NUMS to a search engine... I simply gave it a Google sitemap and got the URL around a few other sites.

Natural propagation has done the rest. Also, none of the on-page SEO stuff has changed either. Just fresh content, nicely structured meta tags (well, I say nicely—'intelligently' is a better word... like I say, you don't NEED to be 100% conformant to make a site work !) and some decent links in and out seem to do the trick.

Like I said, I've been doing this for years—probably around 1991, and a lot of the original rules still apply... especially...

TO BEAT AN OPPONENT, YOU MUST THINK LIKE AN OPPONENT

As far as hitting a bigger market, this is done with MORE PAGES... content is king. Each page has it's own keywords (not so important these days, as the 'keyword' meta tag is almost redundant), it's own description, links, body text and title.

In the case of NUMS... my target keywords are products... I'm not interested in users who are searching for 'magic uk' or 'magic shop online'. I want targetted customers who are looking for the products I sell, so that's where I concentrate my efforts.

Using server logs, I can see what phrases and terms people are getting hits to me from. And monitoring this enables me to add strength in other areas which I'm missing out on.

seige wrote:TO BEAT AN OPPONENT, YOU MUST THINK LIKE AN OPPONENT

Alternatively, use Google to search for your desired terms and them see who comes up on top. Look at their page, look at their Page Rank, look where they are found on the web. Check their page structure and wording. You might as well glean as much tactical information from their site as you can.

smarvell wrote:

seige wrote:TO BEAT AN OPPONENT, YOU MUST THINK LIKE AN OPPONENT

Alternatively, use Google to search for your desired terms and them see who comes up on top. Look at their page, look at their Page Rank, look where they are found on the web. Check their page structure and wording. You might as well glean as much tactical information from their site as you can.

That's exactly what I was referring to with 'beating an opponent'.