wardy2001 is 100% on the mark, this is not a book filled with "tricks" but rather a book that teaches you the TRICK of being an effective showman and communicator. For the price, you're getting one heck of a great deal, in that formal classes that teach us how to say and express things would cost thousands of dollars and envelope years of your life.
Magic enthusiasts forget that the bigger part of doing magic isn't knowing the mechanics of an effect, but rather how to effectively present it in a way that transforms it from being a mere trick to something that's magical in the mind and experience of the spectator. Learning proper wordage, how to use your own body language, blocking movement on stage, lighting, etc. are all ingredience towards this end e.g. we must ask ourselves if we really want to create magic or just do tricks? There's a major difference between the two concepts
