Hmmmmm... one of these days, I may give in to the temptation and actually buy an ID. For now, my Brainwave will have to suffice...
Mahoney, the secret will invariably come out, because the ID is one of those "must have" buys when people start magic. Lots of kids will buy one, do it badly and tip the secret. Do we care?
Not a bit
As has been mentioned several times, the effect matters. Someone's seen it done before with the 8 of clubs for example. So you break it out, and they've seen it before. So when they choose the queen of hearts, do they care they've seen the trick before? Not really, it amazes them.
As magicians, we are here to entertain and amaze, not feel good about how well our fingers work
Yes it's easy, yes it's beautiful, and yes the "thought of" card is the holy grail...
But put on your laymans specs and see it from their point of view.
Yes, one card continually coming to the top of the deck is impressive, but they can write it off with "sleight of hand". How can they write off something as "pure" as the ID as sleight of hand? They can't. At all.
It totally baffles them.
So instead of thinking "it's too easy", think "owned!" next time you do it

You wont find much better anywhere and it's nothing - a rigmarole with a few bits of paper and lots of spiel. That is Mentalism
Tony Corinda