by seige » Nov 27th, '06, 11:44
Nope.
It was a question based on years of forking out large amounts of money on software, with escalating prices, because of the amount of piracy around.
Photoshop is a professional tool. It's the top of it's tree. It's priced exclusively for production studios who use it to generate revenue, and yet it seems that it's now a common household download.
And because of this, we see a deluge of awful 'design' and over-usage of tools, just because they are there and available.
Not so long ago, these professional tools were out of the reach of charlatans and 'abusers'. It's almost like letting a 17 year old who's just passed their driving test loose in a McLaren F1... the results are predictably bad.
And what's more, the boasts of 'how to use Photoshop' would be better demonstrated if the end products weren't anything short of being awful, garish and lack-lustre attempts at using illegitimate software by amateurs.
This is a BROAD moan I'm having... this doesn't just apply here, but to the internet as a whole.
A classic and rather gratifying example is a local company to me consisting of two 21 year olds, running a 'web design' studio from their own homes, with pirated software and no more knowledge of the psychology of design and web marketing than a couple of short planks.
Now... to cut a long story short, the guys were producing websites for about £900 a throw. Which, for a badly written, search-engine hostile and generally terrible marketing website is expensive. However—using Flash templates and effects, plus a smattering of what appeared to be stolen stock photography—they actually made the sites LOOK good.
Here's a small lesson in 'design'. If it LOOKS good, is it?
As far as art on the wall goes, yeah, I guess so. But for MARKETING purposes, a website needs to have LOTS of thought and design which you DON'T see. Which is why our websites, which are marketing led by our marketing guru (40+ years experience with blue-chip companies!) run at about £3000 for a basic one.
However, the difference is, our sites PAY FOR THEMSELVES usually within 6 months, so our studies show. A website is an investment, not an expense.
So, to keep cutting the story short...
The same two 21 year olds landed a job with a large firm locally, who already had a website and just wanted a new look to it. So, monies paid, website done. Client sees glossy moving graphics and wets their pants with excitement, job done.
Or was it?
Client drops out of Goolge (they used to be in the top 3 consistently), client looses enquiry stream from website, clients phoning up saying they cannot access their old 'user area' anymore, and so on and so forth.
Client fuming, approaches web design company to question them. Unfortunately, web design company has been targetted by the 'anti piracy police' and have been shut down, because their debts for use of unlicenced software was astronomical.
Client is now very unhappy bunny, and needs to get the site fixed.
So they come to US.
They end up paying 4 times as much as they paid the 'bandits', but all of a sudden, they're back on Google, and their enquiries are through the roof. So much so, as a direct result of our marketing campaign, they now employ 2 extra staff.
The moral of this tale has several sides...
1. Owning a set of scalpels and a bonesaw doesn't make you a surgeon
2. Many of us would love to be driving a brand new supercar around the country lanes on the way to our country mansions. But we can't. Ergo, if you can't afford it, you can't own it.
3. Professionals use these tools as part of their trade, and the costs of the tools are part of the working cost. Bandits 'undercut' legit businesses' prices because their overheads are lower. And so are their software bills...
4. You can't teach an old dog new tricks. And you can't teach a puppy dog not to be enthusiastic and destructive.
5. Don't throw stones if you live in a glass house...