I'm not quite as enthusiastic

I think the issue is the whole celebrity/reality aspect of it, which encourages faddish attention. I'm happy for new people to get into magic, but I'm not really happy for a million people to watch that programme, google "ellusionist", buy one of the DVDs on learning card magic and finding out a load of fundamental sleights which will then get forgotten when they desperately need a new BMX (after a reality show on BMXing...

) but you can guarantee will be remembered when they see a magician who happens to use them, to an unfortunate result.
If it was some televised stage show or something, a really amazing magical production, and that in itself got some people interested in taking up magic, then great - being inspired like that is probably what kick-started all of our interests. But going out and buying proper instructional material because you want to be like Chantelle, which then wears off in a couple of weeks - I'm not sure that's the correct sort. And I find Ellusionist's involvement highly questionable. If they just wanted to "spread the magic" they could think of a new street magic show format, but to me it makes sense that they would plump for the show which they believe is going to get people buying their stuff.
To be honest I don't really care, I think it'll make very little difference either way. I'm still at a kind of halfway house with the whole exposure vs. getting people into magic thing. I don't want magicians to be seen as mean or elitest, but I don't really get this whole "wahey, more people into magic the better, it's a great hobby" type thinking. Magic works on the principle that only a tiny proportion of people know how something is done! It's not like juggling or almost anything else which will benefit from having more and more people join in. I would far rather all those people
see some really good magic, and if that sparks their interest, fine. Just seems to be symptomatic of the whole YouTube exposure culture that what is being televised and promoted is the process of teaching magic rather than the final performance.
Another thing is, it effectively aligns magic with circus skills - transparent manipulation skills that celebrities (and therefore also you) can learn to a high standard in just a few short weeks. Not exactly the image I try to portray, don't know about you guys...