by Tomo » Jul 17th, '08, 13:45
On a related note, the word BlackBerry is quite a famous application of a psychological concept known as phonesthesia - the idea that the mere sound of words carry meaning aboutthe object they describe. Whether it's a good use of phonesthesia is anyone's guess. I'd say not.
Marketing executives from Lexicon Branding Inc. saw the device for the first time and were struck by how the buttons seemed to resemble seeds on the outside of a fruit or berry. “Strawberry” was the inevitable first suggestion for a name. “Straw”, however, with it’s drawn out “aw” sound, is a long, slow syllable. The branders wanted shorter, punchier sounds, implying efficiency, speed, and ease of use. According to the story, after a few minutes, “Blackberry” as a name was born, the short “ack” of “black” provided the necessary punch over the slower, more laid-back “straw”.
I can't see it myself. Personally, I still use an ancient Nokia 3410, which is fast becoming a thing of fascination for people.