talkmagic.co.uk

Hello Folks, am a bit stuck for ideas..wondering if you can help...

I am currently putting together a brief for a client, who happens to be a very large car firm.

I have been asked to put together a completely branded 2hour show using there logos and ethos etc...although Ive got a few ideas this is a written brief and my talents are drying up somewhat...any ideas to get the creative juices flowing would be really appreciated.

Cheers

C

top of my head....

6 card repeat. The discarded cards are the old cars in the govt scrappage scheme and they have to produce more to meet the demand. everytime 3 are discarded they make more to always have 6 in the showroom.

Professional car salesmen will have been on NLP and other sales techniques courses. Perhaps use some NLP type constructs to suggest how some of the magic is performed. In the same way that Derren alludes to NLP on his TV shows.

Classic magic such as cups and balls but with car spare parts instead of cups.

How about a set of forcing matrices that when placed together, spell out the price of a special offer on a car.

PATEO force of competitors cars and one card featuring the client's car. No matter what happens, the client's car always "wins".

you need to read Fox.

There are a ton of card effects that you could do with logos. Just off the top of my head could be an ACR using a stack of car logos or photos with the client always popping to the top. Some type of scrabble effect where the selected tiles spell out one of the clients models...

Yep thats got the juices flowing a lot!! cheers folks!!! and thanks for the PM's

daleshrimpton wrote:you need to read Fox.

Amen!

I've worked for one particular car company a great deal (same one Carrol worked for, in fact ) and much of what you are looking at centers on routines that offer comparisons & contrasts or, in the case of how I typically did my thing, creating a sense of intrigue around a new design... what's typically known as "Product Introduction"

Are you doing a program that's strictly at the table or will you be on a stage doing 20 minute or even continuous presentations in which you can use "actual" vehicles? One year we literally sawed a car in half so as to show off the interior, then restored it so it could drive off; it was magical but still a sales pitch.

If you're at the table you could use a scale model of the client's product for the old toy car card location; the cards could be a collection of warranties instead of playing cards or some other company specific "thing" that allows for a sympathetic connection -- the car recognizing something that goes with it... maybe a card with the word "YOU" on it... the car choosing the participant...

If the company offers an on-line ordering service where the client can name the color and various accessories, model, style, etc. you could do a Confabulation type bit that shows not only how easy it is to work with this company getting what you want, but how intuitive they are when it comes to knowing the consumer's wants and needs...

Hope these nuggets help

Cheers Dale & Craig....am interestied in this Fox chap...will do my home work.

Chris wrote:Cheers Dale & Craig....am interestied in this Fox chap...will do my home work.

Karrol (sp?) Fox was a most interesting and cunning man when it came to creating magic and using it for marketing. If you are on the Cafe you may want to track down Mark Tripp, he was one of the key people tied to the man and may be able to give you some pointers.

Best of luck!

I have most of his books on my shelf, and a fine autographed photo of him as milky the clown,( and other characters) in an album.


I wouldnt ever part with them.

If you want to PM me with the car company then I'll give you some of my experiences with working for one particular company. I did the Motorshow with one of them a number of years ago in Birmingham and had a great time.

You could make a life-size origami replica of one of their old cars out of flash paper, then set it alight.

If you're not very good with origami, ask Daniel Garcia.

introducing Mr Fox.....

http://www.youtube.com/watch?v=dxBqlW3o ... _embedded#


and

http://www.youtube.com/watch?v=pLBP4tb0 ... re=related


The first clip shows Karell in his element advertising Chevy cars, with some very basic magic.. and doing it to perfection.

Lady of Mystery wrote:There are a ton of card effects that you could do with logos. Just off the top of my head could be an ACR using a stack of car logos or photos with the client always popping to the top. Some type of scrabble effect where the selected tiles spell out one of the clients models...

I was going to suggest an ACR too. I think if its such a heavily branded show, having their card come out on top all the time might sit well with the client.

If you were to do some card effects using branded cards, how about a spelling trick? Spell out the name of the company or of the boss or whatever through a deck of blank cards and come up to the one which has their logo on. Hundreds of ways to perform such an effect and there are plenty of places that you can take it from there.