Grrr. Been looking forward to getting an iPhone in February, and called Orange today in anticipation to work out what upgrades they're doing.
Turns out, none. They call it an "upgrade" simply because you keep your old number and presumably contract number, but that's where it ends. You still have to pay the full monthly tariff, you don't get any additional perks like extra texts or minutes and depending on whatever tariff you select, you pay exactly the same for the iPhone as everyone else.
That's not an "upgrade", that's called "taking out a new contract and keeping your old number". My however many years of loyal custom and I get the same deal as a new customer with no sweeteners whatsoever. And all because they know people will still go ahead with it because of the handset...

Hmph.