In the past year, I've issued a number of DMCA takedown notices to web sites such as Scribd to have my material removed. One guy actually scanned every single page of Naked Mentalism and uploaded them one by one. I still don't understand what the hell he did that for, but it was removed within 12 hours.
I have also published the full names and addresses of several freetards whose copies of Naked Mentalism have been found online bearing their unique passwords (morons!) on the forums where they play. Incredibly, they didn't seem to think that entering into a legal agreement whereby this would happen if they gave away my material would actually come into effect. They were sorely wrong. You hit me, I hit you back a LOT harder. I've also had to deal with a freetard closer to home, who amongst other things was trying clumsily to steal my work, but I'm sure you've all read about that and had a good chuckle here and there.
What I've learned over the past few years is that online piracy is endemic and that you never know who's going to rip you off. There's a huge strata of people who have grown up with the free for all attitude of the early web and see nothing wrong with denying me part of my income.
I've come to expect that my products each have a half life, but what's surprising is that after a while, new groups of people discover my site and buy like crazy on the recommendation of people they know. That's the strength in being relatively unknown. Enough of the right people buy, and not enough of the freetards know about me. It's exactly what I intended to get from the concept of viral marketing.
Piracy has also spurred my move into hardware. It's not very easy to rip off a gimmick, but you just try reading a microcontroller for its secret software. Mine are all programmed to only accept the erase command to reset the bit that allows them to have their software read, so you can only read an empty chip. Neat, huh?
