talkmagic.co.uk

Hello all,

I am thinking of starting a magic-focused business, and would really appreciate some feedback. I am not a magician myself, but my boyfriend is.

My plan is to offer an online service where people pay a monthly subscription and each month get posted a pack containing a selection of card decks, magic books, gimmick items or similar.

The idea would be to send out books and items which people are unlikely to have come across, combined with some more regular supplies such as decks.

What do people think of this idea?

Is it something you would be interested in? If so, what would/would't you like to see in the pack? Also, how much would you be prepared to pay for this?

I would really appreciate any feedback people can provide.

Thanks!

Lucy

unusual idea. I think it would be fun for beginners, but the more experienced people will probably already have a lot of the things you'll be sending out. Unless there'd be a way to say "I already have such-and-such".

Idea for a business name: trick-n-mix

Hi Lucy. The thing is, most magicians specialise in a specific branch of magic, and may only be interested in books or props within their area. Also, people wont want to be sent things they already have, and be charged for them again.

Perhaps aiming it towards the beginners - sending them the classic texts with some cards and small props. Maybe a theme each month with an 'out' option if that months theme didnt suit them.

Is your boyfriend a member here ? What does he think of your idea ?

jim

Sorry user24, seems my post was being written when yours was submitted - I seem to have posted more or less what you said

Each package will have to be structured in a logical way (like a tarbell course type thing) and be suitable for the performers skill level. maybe you could have several options, so people of different skill levels and interest receive different packages?

spooneythegoon wrote:Each package will have to be structured in a logical way (like a tarbell course type thing) and be suitable for the performers skill level. maybe you could have several options, so people of different skill levels and interest receive different packages?

All these are good ideas. The business idea is good if you can get around the points already suggested branches of magic and ability. To try and cover all these avenues could make you a Jack of all trades master of none.

There was a course available several years ago from the college of magic awhile ago you paid between £150 - 200 and recieved a book with 14 or so lessons and all the props you needed. This made me think about Tarbells course with your suggestion it maght be better to aim at beginners each month they get a prop or two a book and instruction to help them learn and master an effect or small routine. Or over a period of six months you provide instruction and pros to put a small routine together. If you covered workings of effect/sleights or self working and performance in with it you would have a USP that would make it beneficial to buy you subscription rather than go out and buy the items individually themselves. After six months you could move onto a different branch of magic. You could them aim it towards beginners as a way to introduce them to different branches of magic and putting together routinines and performance.

It is a lot of hard work but could be a great success. It would be like magics version of one of the collectors magazines that you collect one piece every month over two years.

The thing to bear in mind is your marketing cost which are going to be very big. I would have suggested putting your idea on paper and speaking to business link there could be some grants available for women starting a new business and they will be able to advise you on starting a new business. You will have to be quick though Business Link has just had its Budget slashed and may not be he in a couple of months.

Good Luck.

Nic

I think it could be a good idea, if it's thought out well.

I wouldn't worry about the fact that magicians specialise in certain areas - many of us have an interest in a broad range of the magical spectrum, even if our professional repertoire is much more focussed.

Also, many of the gimmicks, tools and utilities you come across can be used in all sorts of subgenres of magic - thinks the TT, for example, being a staple device in kids' shows, close-up, stage performances and mentalism.

Pete

I would be very hesitant to pay for something without really knowing what I am going to get in return. A deck of cards I can get for 2 bucks at Wallmart (I'm in the USA). I can get all kinds of packet tricks and such just by surfing around online. I'd need something more concrete and with some sort of guarantee.

I understand the concept and have discussed this sort of thing with others, but not about magic. More about adventure type stuff where members pay a fee (usually very expensive) and outings are scheduled like parachuting, scuba diving, marathons and the like.

I like the idea, but as others have said, it might be something that's better aimed at those just starting out.