its all about the presentation I think ... In Derren Browns book "Confessions of a Counjurer" there are some amazing hints and performance techniques which allow you to take a simple idea of a trick and turn it into a magical moment.
For example, if you want to switch a card dont just switch it and reveal it; do the switch and then cover the card, rub it on a flat surfce, get the spectator to touch it ... make the moment magic and the trick will become magic to the spectator.
Here is a great book which may also help:
http://www.amazon.co.uk/Magic-Showmansh ... 728&sr=1-1
The book gives some amazing advice on turning a reveal into a final magic moment which will invite an applause from your audience - the trick isnt suddenly "my card has swapped" its "WOW! He must have done something somehow but I have no clue how, it was amazing"
Hope that this helps, maybe post an introduction too?
Dan