I'd like to start off by making it clear that I don't own this effect. Given that, how can I review it? The truth is that I can't.
What I'm attemtping to do here is to post the bits from the ad that have been asked about in this thread and to then hope that someone else can fill in the blanks.
The Effect
Taken from the ad in the Feb edition of Magic magazine.
SHOCKING by Eitan Klerer - The power to ELECTRIFY.
Shocking is the most amazing tool you will ever own. It will give you, the performer, the power to create incredible effects. It is the closest you will ever get to becomming a superhero with "real powers". Here are only a few of the things you will be able to perform:
The Static Man: You will be able to electrify your spectator by shocking him with a touch of your finger. You will also be able to control when to shock the spectator. The spectator can touch you or hold your hand - and only when YOU want it - he will jump! You hold other objects in your hand to stun your spectator at your command. Just imagine taking a key, ring, nail, or anything else - letting people hold it or touch it and nothing happens. Then you ask them to touch it again and your energy will electrify them. They will touch it an jump! Keys, rings, magic wand, nails, chains etc.,all everyday objects that you can borrow!
Telekinetic Abilities: you can move objects without touching them. Imagine that you spread pieces of paper or confetti on the table or on a plate. You then move your hands above it and nothing happens. Upon your command you move your hand above it again (without touching the objects) and the confetti will move and jump as if you bring it to life! Do the same with pieces of paper, confettie, ashes, salt, pepper, and more!
Chain of Power: You can transfer your power to your spectator! Yes, you'll make him the superhero. Your spectator will be the "static Man" moving objects with his mind or perform any of the above and more, all under your control. He will be amazed and will have no diea how it was done! There are no threads, no magnets, and no hassle, and you can perform SHOCKING in short sleeves! Don;t be deceived by cheap imitations and deceiving descriptions. This is the ORIGINAL and the REAL ONE to be used only by proessionals. Get SHocking now efore it's too late! Shocking is a Hocus Pocus Exclusive, which means you'll only find it here and nowhere else!
Cost
Only $259.95 plus shipping and handling.
Difficulty
(1=easy to do, 2=No sleights, but not so easy, 3=Some sleights used,
4=Advanced sleights used, 5=Suitable for experienced magicians only)
Review
It appears from the ad and from the posts that this uses static electricity yet there is no mention of it's effects on people with a heart condition or on those who wear a pacemaker. I'd be nervous if this is the case.
http://www.hocus-pocus.com/magicshop/ contains a video clip (and no sign of the 24 volt car battery

) and reviews from existing users who no doubt have been specially selected.
Overall
Member of the Magic Circle & The 2009 British Isles Close-Up Magician of the Year
It's not really an optical illusion - it just looks like one!