I suggest to Tyler that he takes a little trip down to Yarmouth Market in the centre of town and has a look for a demonstrator called Terry. He demonstrates and sells all sorts of items and gets a crowd around him. Dark haired fellow in his early forties. He could be working any product but the last time I spoke to him he was selling colour marking pens.
Terry is not really a magician but he knows as much about the subject as anyone on this board. Take a svengali deck with you and ask him to show you what he does with it. He will blow you away.
Watch him pitch his products too. You will learn more about showmanship than you will from watching the average magic act.