by seige » Dec 3rd, '07, 14:41
Pigeonholing and magic terminology has certainly changed in the last 20 years.
Perhaps mainly due to the commercialisation of magic, and the possible dilution of it's importance as a form of entertainment: as such, it's become a hobby.
The over-use of hype, glamourous marketing and re-labelling we have seen in the last few years has de-skilled magic in much the same ways that the CANbus interface has de-skilled mechanics.
There's far fewer people I can talk 'proper' magic to these days. Mostly, discussions revolve around phrases, effects and abbreviations I've never even heard of.
10 or so years back, I could count the new magic releases each *YEAR* on the back of a postage stamp. But due to supply and demand, the magic 'factories' are working overtime in producing glossy, contemporary items and maintain a constant stream of releases. And now, the sheer volume of magic being released is crazy.
But...
I see it as just more consumer confusion. When I was a young lad, the 'transformers' toys craze was just starting as I left primary school (I think). Kids flocked to get the toys, and the marketing of merchandise became a brilliant revenue stream.
Now, several years later, it's happening again: the old formula, resurrected nearly 20 years later, has be re-defined, remade, and is literally burning huge holes in parent's budgets as they try to keep their kid's collection as current and complete as possible. One of my nephews, who is only 3 years old, has about £300 worth of Transformers toys already.
So... whether you call it rebadging, rebranding or simply 'changing the name to re-launch it', these 'new' and 'exciting' contemporary sounding re-hashes and re-thinkings are simply marketing ploys.
Xtreme Card Magic is not even a form of magic. It's closer to juggling. (As we've previously discussed). And other 'kewl' phrases and contractions, such as CiB, Masters, etc.
And street magic has more to do with a certain Amercian magician than anything else, and in my mind is similar to the way Coca Cola is responsible for the red-suited bearded depiction of Santa Claus.
Most YouPube 'dudes' wouldn't even know these facts, because they were born into a time when these things were already established and born.
But, for those of us who remember how magic was before all this tripe, and as LONG as we remember it, then there's still a great big chunk of loveliness that these kids will never take away from us.
(cue the theme from Hovis...)