The Effect
'Imagine...being able to hand out your business card in a way that your next client will remember for as long as they live. being able to do this anytime, anywhere
and repeatedly...with your own cards! (No special print jobs) All this after having set up the effect way over ten hours in advance! Includes Custom Designed, Black Leather Business Card Wallet'
(for those who have read my Afterburn review, I apologise for the similarities, but there is a subtle yet important difference)
Cost
US$37.50 from
www.penguinmagic.com + P&P from the USA (get a free "Jay Noblezada's Hot Leads Tips and Tricks")
US$35.00 from
www.whiterabbitmagic.net + P&P from the USA (sadly nothing free with this one though)
Difficulty
1
(1=easy to do, 2=No sleights, but not so easy, 3=Some sleights used,
4=Advanced sleights used, 5=Suitable for experienced magicians only)
Review
With trembling hands I ripped open the package to see the New and Improved Afterburn... how differently exactly could it be from the original... Would it live up to expectations?
I have already expressed the importance of getting business as a magician - word of mouth is in my opinion the best form of promoting yourself - 'the proof is in the pudding', and people who have seen you perform and been impressed are far more likely to want to hire than you than through simply finding your name in the phone directory. Thus giving out your details on a business card is essential to a working magician, for it enables your amazed and bedazzled spectators to get in contact to beg you to perform for them again.
Because of the importance of giving away your details, I am sure I am not alone in thinking that the task of distributing your business card should be done with as much panache as possible - and what better way than through casually turning it into a ball of flame, before cooly blowing it out to reveal your card, unsinged, and bidding adieu to your open mouthed spectators.
What you get with this effect is a dark brown genuine leather wallet complete with ignition device, leaving you to produce only your business cards and one other cheap commonly available product - available from your local off license or supermarket. The device is basic enough that instructions are not required, although are provided.
Upon receiving Jim Pace's Hot Leads, I must confess to being a little dissapointed. The sheer simplicity of the device and ignition system duped me into thinking it was, quite simply, not as good as my old faithful Afterburn had been. Then I tried it. And it worked. Again, and again, and again. For therein lay the strength of this new idea. It's brilliant simplicity made it for the first time a reliable 'card on fire' system. There were no more nagging doubts about perhaps the card would not light, or concerns about continually resetting the device - Now I could casually pull 20 cards from my wallet, and set turn them into conflagarations of flame one by one by one.... Further more, it meant that (unlike Afterburn) I no longer needed to invest in a new packet of flash cotton every fortnight.
That said, the Hot Leads system is not faultless. The ignition system has a tendancy to make a 'loud click' every time it is used, although this can easily be masked through talking while the card is produced. Furthermore, people are too stunned to see a ball of flame in front of them to think about such a detail, and I have yet had anyone comment on it.
A second problem is the concealing of the device. Unlike the Afterburn system, where the device is hidden within the wallet itself, the Hot Leads mechanism is on the outside, so some care has to be applied upon the production of the wallet.
Finally, as with all fire effects, I cannot stress strongly enough the importance of not performing them underneath smoke detectors - while I have personally not had any troubles, I can only warn you that being the cause of evacuating your residence will not go down terribly well with management.
Overall
It would not be unfair to compare the Afterburn and Hot Leads systems to an old Jaguar and a New Mini Cooper.... The Jag is expensive to maintain, more expensive to buy, has arguably a sleaker shape, can only be used once a month for fear of it's failing, although is seen as something of a classic.
The Mini on the otherhand is better value for money, fuel conservative, is as reliable as you could ask for, and has a certain suave modern cool about it.
For those able to follow my rambling metaphor it is for this reason that I use my Hot Leads every time I work. It has never failed to get a good reaction, while systematically drawing attention from others within the close area. Despite it's simplicity, it is a staple of my act, and should you be looking for a new flourish of a business card, I would unhesitatingly recommend this one to you (although bear in mind I have something of a strong affinity to fire!)... 10/10