Lots of hard work, advertising, late night practice sessions, stress, stress and oh, did I mention stress?
Up untill recently I had been doing it full time along with discos, you get started doing the odd birthday gig and wedding show while forking out loads of dosh for equipment and bussines cards which you give out to anyone who will take them.
After your first year you start getting bookings and learn on the job how to hook the clients, you also learn your capacity for taking cr*p and rejections and how many 100hr weeks you can do at a stretch.
The second year should see you with a recognisable name and credentials, this is the time to add some charity gigs and hit the council for freebie shows to further increase your profile, its in this year you find out how much mr taxman and mr public liability / performing rights will cost you.
By year three you should be getting regular bookings, be comfortable doing 18 hr days and be actualy making a profit be it ever so humble.
all the time demo'ing magic when your out and about and giving out cards like water, on this note people go for laminated or better still plastic cards, because people will stick your cards in the kitchen draw, through the washing machine or leave them for the kids to play with, you have been warned.
It's hard work and the stress leval can be astronomical like all small bussinesses but can also be highly rewarding, by now you will have found that you have around ten tricks in your arsenal that you perform regularly and are proficient at thease, this is were the work bordom can set in so try to keep the trick fresh by changing the patter and sequence of your tricks to preserve you sanity.
okeydokey a word about the dreaded eater of your funds advertising.
Initially 50% of your budget will be on advertising, don't go for yellow pages or thomson locals they are a colossal waste of money.
You will get 80% of your bookings from word of mouth so get those cards in circulation and do the freebies.
Get a phone book and go through it page by page and ring anyone you think would remotely be interested and offer your services.
Alrighty then pricing.
decide on how much you are willing to accept per week as an income and how many jobs you will be willing to do, divide income by jobs to get your basic price, next hit the phones and ring other magicians and enquire about there prices and services, compare this to your target and adjust accordingly.
consider seting up a dotco.uk website to promote yourself, make up or buy t shirts with your details on them and wear the always, advertise on your car.
beware that the stress levals can seriously effect your health so make sure you have someone you can talk too and have a regular checkup with your gp, don't ignore any early signs as i found out to my cost.
make provision for sick days, no one will be paying you sick pay or holiday pay.
set yourself a goal each week like get three bookings, send out 30 adds etc and a daily goal like practise that turnover thingy, stick a note on your hall mirror that says the buck stops here to keep you motivated, laern to relax and take things as they come.
use this forum to bounce ideas off and to help keep your sanity

.
above all remember it takes hard work, money, and lots of time to set up a bussiness and guess who will be doing most of the work
