Design isn't all about how something looks. There's an old saying which goes 'If it doesn't look good, it isnt''
That is partly true. But good design is based on communication. Forget fancy logos. Forget vibrant colours. At least, not until you've identified the key purpose of your card!
The message, information and simplicity is primary to the actual visual aesthetic—it is a case of form follows function.
In my day to day job as a designer, I would break down your business card design like this:
1. Sacred cows: primarily, what you do and call to action (how to contact)
2. USP (unique selling point). If you have a USP, i.e. you can juggle wedding cakes, then it may be worth a mention to make you stand out from the crowd.
3. Trademark, brand or logo
And yes, the considerations are in that order! Plan your card carefully. Think about your sacred cows: is it just a mobile phone number? Is it worth putting a full address? Or simply just your 'www.****.com' address on the card? Less is more.
To illustrate the 'less is more' aspect, we increasingly have clients who want their business cards to have:
1. Their direct dial number
2. All their noble academic awards! (i.e. Chris Jones, BSc, MBIATT, CUPS, NUMS) etc.
3. Ridiculous company positions (i.e. Secretary to the Director of Marketing Services, Slough)
4. Fax number (Why? On a business card where space is critical?)
5. Mobile number
6. Office switchboard
7. Office address
8. Email address
9. Website address
That's a mighty long list of items to squeeze onto an 85mm x 55mm card, I am sure you will agree. So, think of your sacred cows...
Is your name really needed, unless it's the company name? Surely putting "Contact Brian Smith for details on 0785777***** is overkill, when simply putting your mobile number on is obvious: Why else would a phone number be on there other than to contact you????
Then: Fax number. Who uses faxes that much as a first point of correspondence? You want the fax number? Ring first!
Full address: Why? This is better left on your letterhead and compliments slips.
Here are two examples of cards. One is BAD BAD BAD, the other has ENOUGH infomation.... guess which is which...
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MADCLOWNSDISEASE LIMITED
Two mad fire eating clowns for birthdays weddings parties outdoor events
********* WE EAT FIRE!!! **********
For bookings or general enquiries please call Dave Clown on
+(44) 7232 122312 or +(44) 2331 28283
Or email
daveclown@clownfools.com
MADCLOWNDISEASE LIMITED
Clown road, Clownshire, Idiotstown CL8 WN
www.totallymadclowns.freeserve.co.uk
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or
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madCLOWNdisease
Two crazy fire eating clowns for any occasion
Available for booking: 01888 888555
www.madclowndisease.co.uk
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Example 2 is easier to read, simpler, more professional, and leaves bags of room for a nice graphic.
Also note: the web address is a professional sounding one in the 2nd instance.
Putting a generic '.wanadoo.co.uk' or '.hotmail.com' email or web address is crazy, considering .co.uk names are available for £5 a year (
www.123-reg.co.uk)
There is ample contact information on the second example. Put all the relevant contact info on your website. That way, if you are unavailable by phone, your potential customers can find your email address (or better still a simple 'contact us' form) on the website, along with much more information than you could ever dream of fitting on a business card.
Once you've designed it using your favourite application (remember: 85mm x 55mm is a standard business card size to go for) you can send it along to somewhere like
http://aubergineprint.co.uk/
in the UK, who will do a very good laminated card for peanuts.
Hope that helps.