how to get a new version of a trick produced and sold

Struggling with an effect? Any tips (without giving too much away!) you'd like to share?

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how to get a new version of a trick produced and sold

Postby Anjorno » Jul 11th, '13, 23:32



I've looked online and other places and a trick I have as problems and for which my improvement would solve and I feel that the improvement would be welcomed by many other magicians. its not a trick where its owned or invented by someone, its a trick where there are different brands and designs like linking rings or magic colouring book and no one really claims right but my improvement is something that could make mine unique.
So what im asking is how would I go around getting it made and sold.

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Re: how to get a new version of a trick produced and sold

Postby Jean » Jul 12th, '13, 01:43

Firstly find other magicians, who are knowledgeable in the field your trick is in (cards, coins, mentalism, bizarre whatever) and make sure it is something unique.

I looked and couldn't find it, but I remember This guy made a few posts advising how to sell a product.

As I remember is boils down to; Self publish and take in all the profits yourself, but you also have to spend money advertising and nobody knows who you are anyway, so your only chance is if the product really takes off on it's own merit, and even then you probably won't sell any for a long time.
Or go to one of the big companies like Ellusionist, Penguin magic, Alakazam etc and see if they would want to sell it, the drawback is you'll get a lot less of the profit and have a lot less control on how your product is sold and marketed, but on the plus side you'll reach a larger market and make a more immediate profit. If you do do this the product will have to be finished, they won't be interested in giving you any start up money to create and film it.

If you're more interested in putting this out there for the purpose of bettering the art form and helping others, rather than making any profit then send it to a magic mag, there are a few online or even just publish it on the forum, but that won't get you any money or much recognition.

You might also want to look through this forum for members who have published, there are a few about, and p.m them.

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Re: how to get a new version of a trick produced and sold

Postby bmat » Jul 12th, '13, 14:39

You do not have to go to the big guys, what you have to do is go to the Jobbers like Show Biz Services who will purchase a great many and they will then wholesale to the magic shops. But first you have to get all your ducks in a row.

Have you performed your version? You have to road test it. And of course nobody knows who you are so you have no name recoginition so that makes it really hard to sell because the market is flooded with people trying to put stuff on the market. really the best thing you can do is offer your version for free. Send in a submission to the magic magazines, linking Ring. Magic, Genii whatever. That way you start to build a reputation. It will serve you well in the long run when you actually have something of your own to offer.

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Re: how to get a new version of a trick produced and sold

Postby mr invisible » Jul 12th, '13, 17:38

Hey there Anjorno , basically Bmat hit the nail on the head with his comments.. Sadly magic is a tough world to break, and very competitive indeed. If you managed to get through all the red tape policies, then good luck with that.. Infact will even be willing to help you out by promoting on my website, which gets about 100 views a day.. Anyway, something for you to challenge yourself with hey ??
Regards Garry. :D

MEMBER OF THE SHEFFIELD CIRCLE OF MAGICIANS.
Is magic really real ??
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Re: how to get a new version of a trick produced and sold

Postby Anjorno » Jul 12th, '13, 22:48

bmat wrote:You do not have to go to the big guys, what you have to do is go to the Jobbers like Show Biz Services who will purchase a great many and they will then wholesale to the magic shops. But first you have to get all your ducks in a row.

Have you performed your version? You have to road test it. And of course nobody knows who you are so you have no name recoginition so that makes it really hard to sell because the market is flooded with people trying to put stuff on the market. really the best thing you can do is offer your version for free. Send in a submission to the magic magazines, linking Ring. Magic, Genii whatever. That way you start to build a reputation. It will serve you well in the long run when you actually have something of your own to offer.

its not so much a new performance but new idea as in a alteration to the original design to add to a exsisting magic prop which will make it quick and easier to sort the prop after a performance. I find the current design tricky to deal with due to this flaw which I have figured out a solution my problem isn't marketing or selling but getting the redesigned prop made.

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Re: how to get a new version of a trick produced and sold

Postby Jean » Jul 13th, '13, 13:53

What is the magic prop?

This is important because if it's a linking ring or a chop cup, then great no problem, if it's a coinvexed or a specific wallet then give it up, it'll never happen.

Invoke not reason. In the end it is too small a deity.
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Re: how to get a new version of a trick produced and sold

Postby jim ferguson » Jul 13th, '13, 14:27

Jean wrote:What is the magic prop?



If this is going to be anything like the Svengali thread I doubt we'll get an answer.

Anjorno, this is the second thread you've started asking for advise, which is fine - we're here to help. But you are making it very difficult to offer any advice. On your Svengali thread we had to basically guess what the deck was for, so our advice was based on what we had to assume it may be for. Now its how to get a variation of a prop made, yet with no hint of what the prop may be. We cannot give a proper answer without knowing what is we are answering to. Knowing what the prop is would allow for a better, more precise answer to your question - an answer that would be specific to the particular prop. So far all we can do is give a general answer - which may or may not be appropriate for the particular prop.


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Re: how to get a new version of a trick produced and sold

Postby DJBenz » Jul 13th, '13, 23:14

This is probably a good starting point for guessing what the prop is.

sutra457531.php#p457531

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Re: how to get a new version of a trick produced and sold

Postby Anjorno » Jul 13th, '13, 23:57

DJBenz wrote:This is probably a good starting point for guessing what the prop is.

sutra457531.php#p457531" target="_blank

yes that's the thing, its alright talking about it here but what stops someone stealing the idea for themselves that's why I didn't want to go into detail.

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Re: how to get a new version of a trick produced and sold

Postby jim ferguson » Jul 14th, '13, 00:46

I understand your concern regarding theft. But at the same time I'm sure you can appreciate that it can make it difficult for us to give precise answers.

If you are concerned about ideas being stolen you could PM members whom you feel you can trust, rather than asking on the main forum. There are many (although sadly not all) very ethical folk on here who will be glad to help - and keep any information regarding your ideas confidential.

You may also be interested to know that as soon as you have typed an original idea on here you immediately own the copyright to that idea. There is plenty of information on this to be found on google.


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Re: how to get a new version of a trick produced and sold

Postby Rob » Jul 14th, '13, 00:47

You'd need to get somebody to tool up for a prototype.

In fairness, Anjorno, if the only benefit of your improvement is that it will make the prop easier to clean, I can't see any dealer spending money in development on that.

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Re: how to get a new version of a trick produced and sold

Postby soveda » Jul 14th, '13, 22:21

I have a disappearing milk glass which splits for cleaning already. It is plastic but is fine.

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Re: how to get a new version of a trick produced and sold

Postby Anjorno » Jul 14th, '13, 23:19

soveda wrote:I have a disappearing milk glass which splits for cleaning already. It is plastic but is fine.

where did you get it.

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Re: how to get a new version of a trick produced and sold

Postby soveda » Jul 15th, '13, 09:40

Anjorno wrote:
soveda wrote:I have a disappearing milk glass which splits for cleaning already. It is plastic but is fine.

where did you get it.

The magic shop in Hereford, it wasn't branded- fairly generic Chinese manufacture I think.
I thought they all came apart!

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Re: how to get a new version of a trick produced and sold

Postby bmat » Jul 15th, '13, 17:48

Worrying about theft is kinda silly in magic. The reason is simple. Most will steal the idea after it is already on the market. Why go through the headache of stealing an effect, creating the prop from scratch, coming up with instructions, all the expense and marketing on a prop that will probably not even break even on expenses. When you can find an item that is already doing well and simply rip it off.

Unfortunatly that is how it works in this industry. Nothing is safe, nothing is sacred, and there is not enough money in it to sue anybody and actually come out ahead.

And, as we now have discovered, your idea and prop are already floating around out there.

And in response to my question about you performing it, it doesn't matter if it a change in just being able to clean it. It still must be audience approved. You can rebuild the thing with your change, but will it hold liquid the first time? What about the 150th time after it has been knocked around in your case while traveling from show to show. Do the changes effect what the audience sees? One never knows. One always THINKS one knows, but that is not the reality.

If you are going to put out a product and put your name on it, make sure it is the best. Otherwise the reputation that follows will not be fun.

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