by pcwells » Feb 4th, '09, 18:32
I think the atheist ads and the Jesus Said ads were both targeted at the same group - lapsed Christians. Possibly those that had been raised religious, taught as children to accept Bible stories as fact, but now have very little to do with religion.
Considering how many school assemblies involve hymn singing, and how many pre-schools have nativity plays, and how many children still go to church or Sunday School, I think that accounts for an awful lot of Brits.
For these people, religion can be called upon to gnaw at their consciences and colour their self-images as well as influence many personal choices.
The Jesus Said ads were intended to rouse that gremlin, with the intention of bringing people 'back into the fold'.
The atheist ads are there to encourage people to greet their gremlins with a middle-finger salute every time they start chattering...