Yep. I find that a healthy blend of gimmicks, gaffs and gadgets coupled with books is just about right. I like collecting magic books...even if it is just a beginner's book I will still snap it up. As I like to create magic too I figure that anything that gives me a larger pool of reference is worthwhile.
Gimmicks and such, while good, often only give a temporary fix to the magic-hungry magician. You play with it for five minutes or so and then put it aside. Often you'll find yourself wishing that you had spent it on something different, something more worthwhile, and books offer just that. With a book there is much to read, hopefully some nice and elegant and flowing writing to enjoy, and more than one effect. A magic book can be savoured, and re-read, and as has been said time-and-time again by many posters here on TM and elsewhere is the best reccomendation for those looking to begin and learn in magic.
On a side-note, I saw quite an early copy of Reginald Scott's Discoverie of Witchcraft in a second-hand book shop a few years ago for something like £8.00...I wish I'd snapped it up now
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