by Sexton Blake » Mar 21st, '07, 19:58
Tss. I now recall that I was invited to that launch too. I didn't go, and binned the invitation with flamboyant contempt, to confirm that I was still not so lost as to think a new mobile phone 'an event'. This action - from a nobody, alone in his house - sent shockwaves through the entire PR world, obviously. And, I sort of wish I had gone now. Great.
But, more relevantly: Blaine. I have a few issues with the man, certainly, but I think the points in question here as in his favour.
1) His persona. According to his book, it's a very calculated persona. He and some actor actually went away and worked out what it should be, deciding on "a kind of urban shaman." This clearly works, as (a significant number) of people buy into it, and he appears 'mystical' even when he's simply doing a card trick. If that's the role you've decided to play (successfully) than joking around a la Sankey isn't really an option. You need to appear ethereal, distracted and other worldly. Gags destroy a sense of the mystic - as has been pointed out, 'Have you ever seen a picture of Jesus laughing?'
2) He made a massive change to magic. D Brown, in fact, said something like, 'David Blaine was key. He changed everything.' This wasn't the 'street' aspect per se, it was the turning the camera on the specs. It's impossible to over-state the significance of this. Instead of TV magic being a film of bloke doing something and you watching trying to work out how, it was now the human experience of magic that was the thing: the interaction, how it affected people, the vicarious sense of awe. That's a powerful idea, and I massively tip my hat to the man for introducing it.