Hey Jim!
3 books you need, to answer your question:
1) The Royal Road to Card Magic
2) Bobo's Modern Coin Magic
3) Mark Wilson's Complete Course in Magic
To answer you Ellusionist question is quite a ...contentious point.
E are experts in the marketing field; their salesmanship is - in fairness - second-to-none.
Many here would argue that the content of their DVD's is not on the same par, however...
The crux seems to be that Brad, whilst a damn thorough tutor, is actually somewhat lacking when it comes to the actual level of skill that he displays.
As an initial exposure to learning the magi's trade, I'm inclined to applaud him....but - in terms of encouraging the newcomer to review other, essential products, that are NOT stocked by Ellusionist, they are both lacking, and - frankly - arguably culpible.
You'll see, as your interest progresses, and you're drawn to other teacher's materials, that Brad is a businessman first, and a lover of the art second; many would argue that it really *should* be the other way around
