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After seeing an advert in a Subway close to my work I thought I'd share the information.

'Why not add 100% pure soup to you order'

Mmmm I love 100% pure soup.

i also hate the phrase - hand-made sandwiches - how else are they made? is there a robo-sandwich machine available?

I hate those NLP-inspired bits of nonsense, viz: "This is what the future feels like".

No it's not. It's what a TV advert looks like while it insults my intelligence.

How about the all-time favourite way of hyping up a product as 'New and improved'. If it's new, it can't be improved. If it's improved, it can't be new. Grrrrr !

My own personal favourite:

"Nothing works better at getting your whites white"

seige wrote:My own personal favourite:

"Nothing works better at getting your whites white"

bleach?

If "nothing" works better then I will use nothing!

I can't find the link at the moment but there's a website with copies of lots of old TV and press adverts which are, to say the least, worrying. 'More doctors smoke Camels than any other brand' (and more doctors died from lung cancer as a result), PAL Prolongs Active Life' (no it didn't it just fed the mutts!) and that sort of thing.

If you manage to capture a beauty product ad on tape, rewind it and really listen to the language. For instance, how can hair be up to 28% more lovely? What scale are they using? More to the point, what machine measures the aesthetics of hair? And why do they blast technical sounding "proof" at the section of society least able to process it for sense. No, wait. I think I've just worked it out.

And don't get me started on nonsense like "hydrates your hair." Standing under the shower hydrates your blummin' hair, for crying out loud!

if only all advertisers were subjected to the same level of "truth in advertising" as these guys...

http://video.google.com/videoplay?docid ... 0030712897

***some "adult" language.

If you look on the back of shampoo bottles (and most beauty products) you'll see the main ingredient listed as "aqua". The word "water" is obviously not posh enough.

All those "independent little company" looking cosmetics that imply they're made in a cottage using only the nost natural of ingredients? All owned by the big multinationals and made in the same factories as the "mainstream" products.

Also alcohol. Working a lot in places where people drink, I get the opportunity to spot what people are ordering at the bar. All of a sudden the "in" drink is cider with ice. Same old product, repackaged and now sold with ice. Suddenly these young guys are falling over themselves to drink it. In the drinks industry they're known as "yimps" - Young Impressionable Male P*ssheads. Next time you order cider with ice or a bottle of exotic sounding lager, remember that.

Another favourite:

"What's got a hazelnut in every bite?"

Or...

"Go to work on an egg"


Many slogans, campaigns and advertising gems are doing what they should: sticking in your mind. Clever, snappy, repetetive... makes your head spin.

But quite a lot of ads are pimping pure rubbish. "Hi, I'm Barry Scott... this is Cillit BANG"

(Cillit bang spawned a GREAT mickey take: http://www.luckykazoo.com/media/2005/03 ... remix.html ... be sure to look at the 'E-sure' one too...


It was H G Wells who actually said: "Advertising is legalised lies". So I guess the theory is, why let a little bulls**t and razamatazz get in the way of a sale ???

Definition of 'Oxymoron' - truth in advertising.

seige wrote:"What's got a hazelnut in every bite?"

SQUIRREL SH*T!

I used to love it when snack foods were advertised as being 75% fat free.

But the line of 'whiter than white' is actually true, as many clothes washing detergents and paints contain optical brighteners which reflect infra red light as visible white light. Or so I've heard.