Interestingly enough, Derren Brown refuses to be labelled as anything. Those who know his background will appreciate that he started out as a table magician in and around restaurants on the south coast. He got annoyed when performing a cigarette through coin routine as one of the specs blurted out "there's obviously an hole in it." He realised that the mechanics of the effect were irrelevant, and it was purely a matter of how your audience 'perceive' the effect. If they decide that the method is obvious, then it is obvious and your trick has failed, whether they are correct or not. It was this incident that spurred him on to look more at the narrative side of magic. Using magic as a vehicle for storytelling and engaging the audience rather than performing at them.
He refuses to say that he is a mentalist, although most mentalists seem to worship him as the greatest living mentalist. He refuses to be labelled a magician, even though a lot of what he does is steeped in conjuring and deception. He doesn't want to be labelled as he doesn't want to be put in a box and defined. I think this is probably the best attitude. I have the word 'magician' on my business card solely because I know people will identify with it more readily than 'mentalist.' However, I yearn for the day when I don't have to put anything on my business card except my name. I much prefer performing mentalism to magic as it suits my personality and I like the storytelling aspect that goes with it. However, my primary goal with any effect is always to entertain.
As for card tricks, every now and then I perform the cards across for people - usually if I get handed a shuffled deck that's not my own. It always blows people away and it's so simple it's untrue. Those knucklebusting tricks are for competition magicians and geeky teenagers. Give me a solid self worker with a good story any day of the week!
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