Peter Marucci wrote:It's amazing that it's only when he is out of pocket does he complain.
For a long time, he was in bed with Penguin and what did we hear from Sankey?
The silence was deafening.
Now, when he finds he is out of pocket because of them, he expects everyone else to join him in a boycott.
That's a very interesting point, and it got me thinking and I think it led me somewhere either interesting or absurd. See what you think.
Online businesses tend to buy stock on a sale or return basis, with the manufacturer taking a cut of the revenue. It keeps costs down. The retail price comes about because the manufacturer knows from experience roughly how many units they'll shift and so can work out how much to charge to cover costs and to retain a sustainable operating profit. Clearly, setting this too high means few sales, so the price is kept as low as possible. However, the manufacturer has to persuade the suppliers to carry his products, and projected revenue is a prime tool in doing that, so it mustn't be too low either. Everyone along the supply chain uses the price to plan ahead. They literally take it to the bank. Price drops come from the manufacturer, to stimulate sluggish sales or to clear supply chains prior to discontinuing one product or launching another. Because they come from the manufacturer, they go across all retail outlets, so it's fair to everyone. There's some wiggle room in the price at each stage of the chain based on operating efficiency, but a major retailer suddenly and independently dropping the
retail price by 25% on seemingly popular products is very odd, with the reasons given being the oddest part. In a crowded marketplace, Sankey's stuff is popular, meaning it sells, so the retail price would seem about right.
Penguin says it's the most efficient online retailer, presumably meant to mean they have a higher profit margin. To give something back to the punters, it's the normal, eficient business practice to bulk source consumables to get a good price, then give them away with every order over a certain value. Some stores have a rewards point or gift voucher scheme to generate future discounts, but the reason is the same: customer loyalty. Repeat sales. You can take it to the bank.
I think Penguin know they've made a naive mistake in trying to drop the price independently, regardless of the real reasons for doing so. Perhaps their nonsensical response is purely the result of red faces and feeling they should say something without perhaps first wondering what it should be.
So, what do you think? Interesting or absurd?