Well I guess we were all wrong (to a degree) what this was all about! It is now apparent that the site is actually a full working new bona fide magic site with some rather new modern names (and some older) backing the idea. Promoting ideals of a magic community working together, hoping to forward the movement of magic into the bright future (as they say).
The site seems quite Ellusionist esque, but less evil and more "underground". My knowledge of underground magic is slim (as I cannot see much in the dark), but the whole look of the site is quite appealing to my age group.
They have a very long 8 min intro to what theory11 actually stands for, and have released some initial tricks and cards that are exclusive to theory11 (I'm guessing that they're not part of ellusionist then, perhaps the reasoning behind the Dan and Dave split?).
Tricks released so far:
1)
Distortion by Wayne Houchin
This literally looks and plays exactly the same as "cyril's moving pips", available from magic hall. I guess until somebody purchases it we'll never know...but I don't see how this is "new".
2)
Digital Dissolve
By Bj Bueno, shown by Dan White. This looks like a standard coin transpo, but remains interesting to me. Not that big a fan on coins, so it isn't blatently obvious to me how it is done. Looks pretty good actually. Review would be nice!
3)
Panic
By Aaron Fisher. It's a standard disapperaing deck, leaving 4 cards behind. Not sure if it finishes clean, so either gimmicked cards or some sleight is taught. Must say looks nice, but the camera doesn't show the trick all that well...One deck becomes 4 kings.
4)
Witness
"You remove a bag from your pocket. Inside-- sealed-- is a prediction. A card is selected and lost in the deck. The prediction inside the bag turns out to be completely wrong... until the impossible happens. While still sealed inside the bag, the card changes. Never is the bag opened. Everything can be handed out for examination. Don't believe it? Just wait. Teaser video coming soon. Shot on location in Las Vegas, NV."
Not out yet.
5)
Trilogy
We know what that is

6)
Torn restored and transformed by Mathieu Bich
Not out yet/
All in all the site looks promising, if a bit ellusionist esque (apparently there are a few digs, explaining how some sites try and fool the buyer, not the tricks fooling spectators etc, watch the intro you'll get what I mean). Very modern, quite appealing to certain aged magicians (Sorry Seige and Mandrake
